Intelligence for Brand Growth
About Kantar
Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.
We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.
All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.
Latest Thinking
Customer Leadership Index- 2026
Kantar has released its 2026 Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience. To create the index, Kantar surveys over 2,500 New Zealanders about their opinions of more than 70 of New Zealand’s top brands in financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications and […]
Customer Leadership Index- 2025
Congratulations to Powershop, number one this year in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Dilmah takes out August Kantar Ad Impact Award
Kantar’s August Ad Impact win goes to Dilmah with ‘Making the World a Better Tea’. This Dilmah ad is a powerful example of purpose-led branding, where the product itself takes a back seat and the brand’s values become the hero.
Sealord takes out July Kantar Ad Impact Award
Sealord has reeled in Kantar’s Ad Impact win for July 2026 with a highly involving story built around a relatable human truth. The ad turns everyday moments of what Sealord has dubbed “fishame” into a playful rebellion against social norms. In doing so, it makes the message personal, memorable and compelling, encouraging Kiwis to ditch the shame and be proud of their love of fish with Sealord.
Ka kite anō au i a koe
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