Intelligence for Brand Growth
Kantar’s Marketing Trends 2026 cuts through the noise so that CMOs can plan for brand growth with confidence.
About Kantar
Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.
We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.
All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.
Latest Thinking
Jack Link’s takes out March Kantar Ad Impact Award
This month’s Kantar Ad Impact Award goes to Jack Link’s “Feed Your Wild Side”. The ad stands out for its ability to balance entertainment with clear message delivery, performing strongly across key measures of effectiveness, particularly Branding, Distinctiveness, and Meaningfulness.
Kantar poll shows energy prices, global instability now greatest worries for New Zealanders
New Kantar poll shows NZ unsettled by global instability and rising living costs. Energy prices and global conflicts now dominate the public’s anxiety.
Cost of living dominates Kiwis’ concerns – but sustainability still shapes trust, choices and expectations of business
New research shows that while the cost of living remains top concern for New Zealand’s consumers, their commitment to sustainability remains strong.
Turners Cars takes out Kantar Supreme Ad Impact Award for 2025
Compelling use of music, paired with classic Kiwi humour, ultimately contributed to Turners Cars earning the Kantar 2025 Supreme Ad Impact Award Winner for their advert, ‘Tina’s Road Trip’.
Ka kite anō au i a koe
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