Intelligence for Brand Growth
Kantar’s Marketing Trends 2026 cuts through the noise so that CMOs can plan for brand growth with confidence.
About Kantar
Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.
We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.
All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.
Latest Thinking
Kantar poll shows energy prices, global instability now greatest worries for New Zealanders
New Kantar poll shows NZ unsettled by global instability and rising living costs. Energy prices and global conflicts now dominate the public’s anxiety.
Cost of living dominates Kiwis’ concerns – but sustainability still shapes trust, choices and expectations of business
New research shows that while the cost of living remains top concern for New Zealand’s consumers, their commitment to sustainability remains strong.
Turners Cars takes out Kantar Supreme Ad Impact Award for 2025
Compelling use of music, paired with classic Kiwi humour, ultimately contributed to Turners Cars earning the Kantar 2025 Supreme Ad Impact Award Winner for their advert, ‘Tina’s Road Trip’.
Seek takes out October’s Kantar Ad Impact Award
Kantar’s October Ad Impact Award goes to Seek. ‘Tis the season to find your next job’ stands out for its seasonal storytelling.
Ka kite anō au i a koe
Please contact Kantar New Zealand to talk to our trusted experts about how our market or social research can help your organisation.
Get in touch
Our Office
Auckland
Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
Find us