Intelligence for Brand Growth
New Zealanders views on one of the most important issues of our time – building a sustainable future.
About Kantar
Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.
We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.
All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.
Latest Thinking
Watties takes out May Kantar Ad Impact Award
Reinforcing the brand’s long-standing role as a trusted staple in Kiwi households, Wattie’s latest creative, ‘It’s Wattie's You Need’, is rooted in comfort, familiarity and everyday convenience. Through relatable, slice-of-life moments, the advertisement showcases how Wattie’s fits seamlessly into real-life situations – bringing people together or providing an easy solution when it’s needed most.
Koru members can now earn Airpoints just by sharing their views thanks to new Kantar partnership
Koru members can now choose to join Kantar’s ConsumerLink research panel and earn Airpoints by completing surveys, turning everyday opinions into rewards while helping shape products, services and public decisions across New Zealand.
McDonald’s takes out April Kantar Ad Impact Award
There is a rare kind of creative clarity that makes an idea instantly obvious and difficult to forget. McDonald’s 'Korean BBQ Dunked Range' hits that sweet spot, centering its execution on a product designed for dunking and bringing it to life through the Harlem Globetrotters - icons of the dunk itself.
Jack Link’s takes out March Kantar Ad Impact Award
This month’s Kantar Ad Impact Award goes to Jack Link’s “Feed Your Wild Side”. The ad stands out for its ability to balance entertainment with clear message delivery, performing strongly across key measures of effectiveness, particularly Branding, Distinctiveness, and Meaningfulness.
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