Creative Effectiveness Awards ANZ 2024
The advertising world is restless, fast-moving, and ever-evolving. This presents challenges for marketers and their agencies. How can you be creative and effective on channels that relentlessly innovate? Do the same rules apply?
Our Creative Effectiveness Awards celebrates the most creative and effective digital, social, TV, print, and outdoor ads tested in 2023. What makes our awards unique is that consumers are the jury.
Discover the secrets of the most creatively effective Australian and New Zealand ads as voted by consumers.
Download the Creative Effectiveness Awards 2024 Playbook for ANZ Winners
Latest Thinking
Consumers hold line on sustainability, expect business to do the same
New research shows that while the cost of living remains top concern for New Zealand’s consumers, their commitment to sustainability remains strong.
Nestle takes out February Kantar Ad Impact Award
Kantar’s first Ad Impact Award of the year goes to KitKat. The ad refreshes the iconic "have a break, have a KitKat" platform with a fun & relatable narrative.
Wonky Box takes out the Kantar Supreme Ad Impact Award for 2024
Wonky Box has won the Kantar Supreme Ad Impact Award for 2024 with their ad "The Wonky Box Why," which stood out for its sustainable marketing and emotional storytelling.
Looking back at 2024
We at Kantar hope you have enjoyed our year of thought leadership, inspiration and product updates. Here is a summary of the key take-outs from 2024. Our goal is to be your indispensable brand partner, helping to shape the brands of tomorrow, by understanding people everywhere.
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