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Customer Leadership Index

The Kantar Customer Leadership Index is New Zealand’s leading ranking of the best brands for customer experience. To create the index, Kantar surveys over 2,500 New Zealanders about their opinions of more than 70 of New Zealand’s top brands in financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications and energy.

Our index is the most comprehensive and robust measure of branded customer experience that exists in New Zealand.

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David.Thomas B&W

David Thomas

Chief Commercial Director
[email protected]

Kerri Tait_B&W

Kerri Tait

Commercial Director
[email protected]

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Our Insights

Customer Leadership Index 2024
Congratulations to House of Travel, number one this year in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, which was released today by data, insights and consulting company Kantar.
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Customer Leadership Index 2023
Kiwi online retailer Mighty Ape has moved up from 10th position last year to reach top spot in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, released today by data, insights and consulting company Kantar.
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Customer Leadership Index 2022
For the second consecutive year, Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
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Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
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Latest Thinking

Consumers hold line on sustainability, expect business to do the same
New research shows that while the cost of living remains top concern for New Zealand’s consumers, their commitment to sustainability remains strong.
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Nestle takes out February Kantar Ad Impact Award
Kantar’s first Ad Impact Award of the year goes to KitKat. The ad refreshes the iconic "have a break, have a KitKat" platform with a fun & relatable narrative.
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Wonky Box takes out the Kantar Supreme Ad Impact Award for 2024
Wonky Box has won the Kantar Supreme Ad Impact Award for 2024 with their ad "The Wonky Box Why," which stood out for its sustainable marketing and emotional storytelling.
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Looking back at 2024
We at Kantar hope you have enjoyed our year of thought leadership, inspiration and product updates. Here is a summary of the key take-outs from 2024. Our goal is to be your indispensable brand partner, helping to shape the brands of tomorrow, by understanding people everywhere.
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